Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles.
Audi, along with fellow German marques BMW and Mercedes-Benz, is among the best-selling luxury automobile brands in the world.
The history of Audi AG is varied and filled with key events. Its tradition of cars and engines manufacturing dates back to the XIX century.
Four brands, four rings
1932: Four interlocked rings symbolized the merged of four manufacturers located in the German region of Sajonia: Audi, DKW, Horch and Wanderer formed Auto Union AG, which at the time WAS the second most important automotive group in Germany.
The modern era of Audi essentially began in the 1960s when Auto Union was acquired by Volkswagen from Daimler-Benz.
From 2002 up to 2003, Audi headed the Audi Brand Group, a subdivision of the Volkswagen Group’s Automotive Division consisting of Audi, Lamborghini and SEAT, that was focused on sporty values, with the marques’ product vehicles and performance being under the higher responsibility of the Audi brand.
In November 2016, Audi expressed an intention to establish an assembly factory in Pakistan, with the company’s local partner acquiring land for a plant in Korangi Creek Industrial Park in Karachi. Approval of the plan would lead to an investment of $30 million in the new plant.
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